In a meeting today, a client said they wanted a single-page checkout process. The checkout tunnel is an area that I prefer to have as vanilla as possible so that customers have no surprises, but I am open to change.
I've never done any testing on one-page vs. staged checkout, and I haven't been able to find any data, only opinions. Does anyone have any non-proprietary data they'd care to share about one-page checkout vs. multi-stage checkout in terms of abandonment analytics, A/B or usability testing? Thanks, /pb Paul Bryan Usography (http://www.usography.com) Blog: http://www.virtualfloorspace.com Linked In: http://www.linkedin.com/in/uxexperts ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
