When I see these "fun theory" videos ( http://thefuntheory.com/ ) I can't help thinking it's little more than a massive novelty effect. I don't think they're really interested in changing people's behaviour for the better (as the site claims). I think they're interested in creating a successful viral campaign. Hats off to DDB - it's very nice indeed. But its not quite what it claims to be. Moving beyond novelty - that's where the hard work is.
Harry ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
