I'm looking for best practices for marketing campaign landing pages for websites. Such as direct path to call-to-action; limit distractions, consistent look-and-feel from ad or email to landing page, etc. Any research to indicate best placement for CTA on the page? (above the fold, of course). Checked the archive and wikipedia; found some good guidelines here http://landingpages.blogspot.com/ but looking for research-backed recommendations, specifically for marketing campaign landing pages. Thanks - Kathleen ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
