I worked on a project with similar requirements, except that typically
there would be just a handful of search results available to the
public but hundreds available on the members-only site. The solution
I proposed (which the client decided not to implement) was to group
the public results together, then list out the first 10 or 20 results
from the members-only site with a lock icon. The list would be
preceded by copy explaining that these were results available on the
members-only site, along with a link to learn more about becoming a
member. There would also be an option to expand the
password-protected results, but the results themselves would not be
hyperlinked if the user was not logged into the site. It was a little
clunky, but I think it would have been effective.  

The reason I went with that approach rather than the more
straightforward one shown in the WSJ screenshot was that membership
wasn't a single product or a straightforward process, and you
couldn't become a member online. Partly for that reason, the client
opted not to show the results from the member site at all, which
avoids any potential confusion but also misses an opportunity to sell
the benefits of membership.


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=47242


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