If anything, this whole thing is an example of how Internet democratizes sales and marketing such as airline homepages, and how smaller companies have an opportunity they did not have 25 years ago, when AA did those innovations, and when it took a lot more muscle to reach people.
If I want to buy an airline ticket, and I go to an airline homepage, they have 5 seconds to impress me. Imagine two companies, one small, lean-and-mean, with great user experience. The other is aa.com. Guess which one I will choose? And will I base my decision on the seller%u2019s internal politics and complexities of change, or something else? Maybe aa.com works great for their customers and their business purposes; we don%u2019t know. But we do know that design can affect purchasing decisions either way, and lean-and-mean companies are able to execute and iterate faster. I don%u2019t buy what%u2019s said above, that all companies are the same regarding politics. Some are really focused on product, design and buyer, and some are focused on something else. Priorities and policies do differ. Some companies welcome and embrace the kind of public activism that Mr. X practised, AA clearly does not. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=47591 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
