You may want to check out various paint and home furnishing companies who cater to both consumer and professional audiences. Sometimes similar products but a vastly different message -- or other times a whole "professional" line of products that consumers would not have interest in when visiting a website.
http://www.benjaminmoore.com http://www.sherwin-williams.com http://www.kohler.com http://www.scotts.com also focuses on providing navigation by "solution" or "problem" on their site in addition to product/brand-based navigation. Here's their "solve" tab when navigating by problems with your lawn or garden: http://www.scotts.com/smg/solve/solveLanding.jsp -Eric . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=47657 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
