At some point in your career, you’ll be called upon to sell UX to
someone in your organization. You’ve probably already done it.
Perhaps you’ll need to justify what you do in an organization or
industry that’s just beginning to adopt UX methods or sell UX to
secure your position within an organization or get future projects.
So, what do you need to know to help you sell UX? What challenges
might you face? In this talk, Daniel Szuc will:

1. Examine what works and what does not work well when selling UX
within an organization;

2. identify barriers you might encounter to the adoption of UX
methods in your organization;

3. Discuss how to package and present UX to stakeholders.

WHEN:
December 11th, 2009 6:30PM

WHERE:
Autodesk
399, Pu Dian Road, Pudong New District, Shanghai, 200122, P.R. China
(http://www.ixda.org.cn/wp-content/uploads/2008/05/map.png)
中国上海市浦东新区浦电路399号欧特克软件(中国)有限公司
+86 21 3865 3333

Daniel Szuc is the UPA Vice President
(http://www.usabilityprofessionals.org/about_upa/leadership/board_of_directors.html)
and a Principal Consultant at a Apogee Usability Asia Ltd
(http://www.apogeehk.com/) , based in Hong Kong. He has spent ten
years implementing usability for a range of companies, including the
Asian Development Bank, PCCW, CSL, Hang Seng Bank, Marriott, Yahoo!,
eBay, HSBC, CSL, Sunday, Netvigator, IBM GSA, and Telstra. Daniel is
the co-author of Usability Kit
(http://www.sitepoint.com/kits/usability1/), an implementation guide
providing best practices and guidelines for usability teams, and
author of several contributions to leading internet resources in UX.

{ Itamar Medeiros } IxDA Local Coordinator, Shanghai

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