@Eric Reiss: "How did Marriott break the mold?" Me: Sometimes you just gotta go with the catchy subject line. I was (briefly) a journalist in the 80's. Those instincts die hard.
@Eric: "It didn't exactly make me pee in my pants. So tell me why I should be impressed." Me: 1. Thank goodness for that, and 2. Hey, it was good for a nice little discussion thread. Just something to talk about. Also note I didn't use the subject line "You will be impressed at Marriott.com's home page", so I never made that particular claim. Yeah, it was probably implicit. I can see your point there. My point was that the design differentiates Marriott from its competitors in a small but real way. And given that Marriott plays an industry that is widely seen as commoditized - at least when you get to the level of the big hotel chains catering to the business traveller - this design goes in the "win" column. Of course I'll never know how the design has affected key performance metrics. But I am assuming that Marriott wouldn't launch this design without a good amount of A/B/multi testing, so they must have a handle on how it has impacted KPM's. -Paul - - - - - - - Paul Sherman, Principal, ShermanUX User Experience Research | Design | Strategy [email protected] www.ShermanUX.com +1.512.917.1942 - - - - - - - ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
