Hi All.
I'm designing a very long online application for a financial product which
spans across several pages. There are some sections which may possibly show a
great deal of additional (reflexive) questions for certain scenarios.
For instance, on a page with 10 questions, the way questions 2, 3, 6, and 7 are
answered may then show an additional 10-15 questions for each. Originally, I
was going to display the reflexive questions under each parent question.
However, I think it may intimidate the user and cause them to abandon.
Therefore, we proposed a solution where the parent questions would be answered
on the first page, and then subsequent pages would get the follow-up details.
However, some colleagues aren't quite buying it. Unfortunately, due to time
constraints, there isn't time to test. Does anyone know where I can find some
studies or articles that may help my argument?
P.S. - The answer isn't "reduce the amount of questions". Underwriters won't
let us.
Thanks.
Don
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