Great question, Will.
We created the personas using a research-driven process: a series of 22
contextual inquiries with participants. Based on this data, we compiled a set
of 4 primary and 3 secondary personas. Now we are trying to find people who
match one of these personas for usability testing. For example, we're building
a particular product for Danielle and Molly, so it would be nice to get people
who match those two personas into the lab for usability testing, because (we
assume that) someone who doesn't match those personas wouldn't be as interested
in the feature.
Does that make more sense?
Hilary
Hilary User Experience
Hilary Bienstock, Principal
[email protected] :: 310.883.5818 :: fax 310.829.2839
________________________________
From: Will Evans <[email protected]>
To: Hilary Bienstock <[email protected]>
Cc: IXDA List <[email protected]>
Sent: Thu, January 14, 2010 12:10:56 PM
Subject: Re: [IxDA Discuss] questions about personas, research sharing, remote
usability
Could you rephrase question 1, because it sounds as if you are saying that you
make the personas up first and then recruit people to match the personas,
instead of using the data from the user interviews/contextual inquiry/user
testing/journaling/surveys to then drive the creation of the personas.
thx
~ will
"Where you innovate, how you innovate,
and what you innovate are design problems"
--------------------------------------------------------------------------------
Will Evans | Director, Experience Design
tel: +1.617.281.1281 | [email protected]
http://blog.semanticfoundry.com
http://www.linkedin.com/in/semanticwill
aim: semanticwill
gtalk: semanticwill
twitter: semanticwill
--------------------------------------------------------------------------------
On Jan 14, 2010, at 2:56 PM, Hilary Bienstock wrote:
Hi, all,
>
>A few questions about personas and other topics relevant to this group.
>
>1. At my work we've made up a set of personas. Now we want to be able
>toidentify which persona users are through a recruit (i.e. a few questions)
>rather than through an
>hour-long interview. Ideally, we'd like to be able to get people into
>the lab who match a specific persona -- but of course, we can't screen
>demographically to get them. Any ideas?
>
>2. Does anyone have any experiencesharing findings among
>a large department of researchers, user experience designers, and
>others? We want to allow everyone to have access to the findings, be
>aware of what was tested, and be able to use results, but we can't
>require dozens of people to read giant reports. I've worked at many
>companies that have large research and UX communities, and they've
>never been able to solve this problem satisfactorily, so any thoughts
>you guys have would be great.
>
>3. Has anyone used a non-moderated remote usability testing tool like
>usertesting.com to get results? Obviously, a moderated test is better,
>but for questions where time is of the essence and a lot of feedback is
>needed quickly, have you used something like this?
>
>Thanks,
>Hilary
>
>
>Hilary User Experience
> Hilary Bienstock, Principal
>
>[email protected] :: 310.883.5818 :: fax 310.829.2839
>________________________________________________________________
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