As a user, I almost always abandon a form that requires my birth date
without any apparent legal or governmental need. 

One's birth date is up there on the list of most-private private
data, and I immediately question how and to whom my information may
eventually be passed or sold. I don't necessarily have the same gut,
paranoid reaction when prompted for my age, and although one could
extrapolate the year of my birth from that, I assume if it gets sold
or passed along with other data I've provided, it's all so much
market research. 

A seasoned contestant doesn't worry that the contest owners can use
the info he provides to hack his online bank account or other
sensitive accounts, and avoids the contests that require that kind of
information for entry (no matter how nice the prize).

Tobacco company websites I imagine go through the same issue, as do
M-rated game companies (Rockstar North requires the 3-field birthdate
and I just lie on all 3, knowing the point is really to find out that
I'm over 18).

I would just ask for the person's age, and emphasize that they will
be disqualified from winning if they require consent forms and do not
follow that flow...


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=48490


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