An interesting article on how restaurant menus are designed to encourage purchase of more expensive items:
http://www.guardian.co.uk/lifeandstyle/2010/jan/21/menus-cunning-marketi ng-ploys Regards, William Hudson Syntagm Ltd Design for Usability UK 01235-522859 World +44-1235-522859 US Toll Free 1-866-SYNTAGM mailto:[email protected] <mailto:[email protected]> http://www.syntagm.co.uk <http://www.syntagm.co.uk/> skype:williamhudsonskype Syntagm is a limited company registered in England and Wales (1985). Registered number: 1895345. Registered office: 10 Oxford Road, Abingdon OX14 2DS. Attend our courses on Ajax design & usability, card sorting and web usability: CHI 2010 Conference (Atlanta, Georgia) http://www.chi2010.org UPA 2010 Conference (Munich, Germany) http://bit.ly/8x9NU ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
