>From a brand perspective alone, all features aside, I think Facebook is a better name, and lends a more traditional and substantial aspect to the social network, linking subtly to scrapbook, notebook, real-life media. Whereas Buzz sounds (to me) more like transient fluff, noise on the wind. Ultimately I think this brand identity will also play a role, along with the wariness people are feeling after finally getting re-friended up after the myspace/friendster migration. Facebook will be in the mix, at least for a few years, and won't go away until it is absorbed. People don't want to migrate again any time soon, so challengers will be forced to come to them. My prediction anyway.
James . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=49241 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
