I also appreciate it for its literal/actual implementation.  And, as Stephen
says, for its idea and feel--it's engaging, respectful, low-key, and
evocative of play!

It's also gently, radical, which I *love*.  It is completely user-centric
rather than "corporate data collection"-centric.

I'm thrilled in addition to be all the above: it's effective.

NICE work!

On Thu, Feb 25, 2010 at 2:44 PM, Stephen Collins <[email protected]> wrote:

> On Thu, Feb 25, 2010 at 8:35 PM, Brandon E.B.Ward
> <[email protected]> wrote:
> > I thought this was an interesting (i.e. more fun) take on the traditional
> > web form. I also find it compelling that using the MadLib format
> increased
> > conversion by quite a bit.
>
> I'm about to begin redesign for an online version of a large and
> complex form for a government department here in Australia. I have
> litle to zero chance of using this approach (and it might not work for
> the form, anyway), but I wonder how much of the overall *idea and
> feel* I can sneak in?
>
> Maybe in some A/B... :)
>
> Clever work!
>
> Steve
> --
> Stephen Collins
> [email protected] | +61 410 680722 | @trib
>
> acidlabs | Conversation. Collaboration. Community. | www.acidlabs.org
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