I just want to second Hilary's mention of the use of bucket testing (aka. multivariate or a/b testing) for these sorts of small things. You can quickly get significant results, and once you start a/b testing things, you'll find all sorts of little tweaks you can make to dramatically increase important metrics like conversion, revenue, and retention. This is an especially good way of testing things that users might not even notice in a regular usability test but that can have a really big impact on your business.
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