I agree.  But unfortunately, each media has its own individual
(financial) agenda and those comments may not be effective.  Roku's
founder is an experienced enterpreneur and apparently knows "how to
sell".  "Roku" means "6" in Japanese and according to him
(non-Japanese), this venture is his sixth.  So, we may just have to
post reviews or comments on various internet forums and/or consumer
review portal.  Otherwise, SD may have to bring in venture capitalist
who has capital and knows how to sell.


-- 
Old Guy
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