>From what I have read about the record industry's demands for royalties,
it is based upon the number of times a song is played.  The more times
an internet radio station plays a song, the more money has to be paid to
the royalty collectors (riaa, bmi, soundscan, etc.).  I understand there
are complex formulas that are still evolving based upon number of
listeners, number of "channels" and total revenue, however song plays
continues to be part of this forumula.

Thus Napster's costs are "variable", not "fixed".  The more music
Napster plays, the more it has to pay to the royalty collectors. 
(Motorcycle legend Jesse James, who started his career being a collector
for Rick Rubin, co-head of Columbia Records, has a tatoo on the palm of
his hands with the script "Pay Up Sucka").

Thus it is hard to believe that Napster can still make money by
lowering the price of its subscriptions, if it is indeed below its
costs.  Since Best Buy owns Napster, maybe Best Buy just looks at
Napster as a loss-leading marketing tool to (eventually) drive traffic
to its digital music sales.  I believe this is what Walmart is doing
with its own music sales.  

Since Rhapsody is not owned by any conglomerate (although it is its own
mini-conglomerate with its venture with MTV), maybe this is indeed bad
news for Rhapsody.  I guess I just feel sorry for Rhapsody because it
took the risk to pioneer this type of subscription format and now maybe
it is threatened if indeed it can't meet this new challenge from
Napster.

If it is Rhapsody that eventually "goes", then Napster may have a
monopoly.  Not good for the consumer if prices later rise.  And as
mentioned earlier, not good for Logitech, to the extent it depends on
its own stake in its premium services.


-- 
mortslim
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