Just checked your web site and clicked on the link for a larger version of the Squeezebox - what do you see?
Richard Scales -----Original Message----- From: audiofi [mailto:[EMAIL PROTECTED] Sent: 30 August 2005 14:22 To: [email protected] Subject: [slim] Re: SlimDevices losing out in the UK I run a business up in the North East where I both sell and install the Squeezebox (and others, not the Roku though!) to people in the local area. As I install all of the software as part of the service (including any plugins etc.) the user does not need any technical knowledge except ripping their CD's. Even with this, business is very slow and I think the problem is that people simply don't understand the technology and an advert in a paper/magazine still doesn't really explain it fully, I have to offer a free demo before hand. Once I get my foot in the door, the product sells itself, the problem is getting that first step. Getting reviews in the likes of PCW/What Hifi/Mac etc. is a good step, but these magazines are read by a very niche group. The iPod has become huge and now MP3 is a common format, so I think somehow the Squeezebox needs to be reviewed in less technical magazines and papers, but also in such a way that it won't confuse the general user. The general install is very straight forward for everyone who posts here, but I'm guessing a lot of you work in the computer industry and therefore understand how these things work. For someone who has a computer and an iPod but has no idea how to do much else, it is a very daunting task. The scope of such a product is huge, home users, businesses with phone switchboards (on hold music, but with a web interface!), pubs and even DJ's in clubs! All my opinion of course Andrew www.audiofi.co.uk By the way, if anyone has any tips for marketing, I'm all ears!! -- audiofi _______________________________________________ Discuss mailing list [email protected] http://lists.slimdevices.com/lists/listinfo/discuss _______________________________________________ Discuss mailing list [email protected] http://lists.slimdevices.com/lists/listinfo/discuss
