patrick Wrote: > I would not interpret advertising as a measure of performance but as a > need to stimulate sales. > > Note that Roku's UK distributor also picked-up UK distribution of > Sonos. Would you pick-up a competitive product if your original entry > in this category sold well? > > Patrick > > --- > Patrick Cosson > V-P, Sales & Marketing > Slim Devices, Inc. > 415-359-7407 cell > 413-638-5248 efax >
Scenario: Joe Public picks up Computer Shopper, T3 (or any other publication that is brim full of rave Roku/Sonos reviews) with a view to identifying the latest/hottest audio streaming devices. Do you honestly think he's going to end up buying a Squeezebox? Not everyone will research the audio streaming market to the n'th degree - they'll do basic research (ie. read a few magazines) and on the basis of their new found wisdom make a purchase if the price is right. Given this scenario, Squeezebox won't get a look-in as it's not mentioned anywhere - effectively, it doesn't exist! Are you honestly telling me that Squeezebox is selling itself, by word-of-mouth and without any traditional advertising? Trust me this won't work, I've been here before with TiVo UK and word-of-mouth works only so well. Roku/Sonos may well have a need or desire to stimulate sales - from this can it be concluded that Slim Devices do not? I'm really sorry if this offends, but your statement is nonsensical unless you and Slim Devices are being utterly complacement about their position within the market - at this rate you will appeal to only a small number of potential purchasers, those who have taken the time to discover the existence of Slim Devices and Squeezebox. The bulk of your potential sales will go to Roku who have taken the time/effort/expense to get their product "out there". Maybe that's your plan - to appeal to the more discerning purchaser, rather than the "mass market"? -- Milhouse _______________________________________________ Discuss mailing list [email protected] http://lists.slimdevices.com/lists/listinfo/discuss
