MrSinatra;669423 Wrote: 
> http://www.informationweek.com/news/hardware/desktop/231902887?cid=RSSfeed_IWK_News

Useful link, thanks Mr S.  Points us to 

http://ir.logitech.com/events.cfm?eventid=104245  

and, on the right of that page, a link to Aisha's slides

http://files.shareholder.com/downloads/LOGI/1502914136x0x516373/814afe4c-d891-4bb4-99a8-7abf2790a900/AA_-_AID_2011_110911_FINAL_.pdf

where she talks about Music and TV.  Well worth looking at, and shows a
commitment to SQ and to music streaming.

Her focus, rightly in my view, is on music streaming - from the
internet, for now, with SQ Radio - though I think she'll need to move
up to a SQ radio device that can dock an iPhone or Android phone. 
(Tech detail: docking not strictly necessary since device could stream
over WiFi or BT, but there will be battery issues for the main user,
and a dock could provide power and recharge.)  But this focus on music
streaming is correct because it is the high-volume future, and where
Logitech is likely to do well.

She does show a laptop also streaming to the SQ radio, but she doesn't
mention the more substantial stereo use cases.  But the Touch is a good
product, so - hopefully - she'll activate or re-activate its marketing. 
One possibility she might think about is upgrading the radio product to
also double as the higher-end audio source, a sort of combined
radio/touch/Android dock.  The commercial reason for this is that
Logitech is aware that people 'trade-up' and the CEO said he needs the
company to have products that people can move on to; this could be a
good fit, I think.

Her slides look positive, and that Andy feels confident enough to voice
the thoughts that he has, does suggest that Logitech is aware of the
potential of SQ kit in music streaming.

I hope the team succeed.

regards, Atlantic


-- 
Atlantic
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