>From Microsoft's website:

6. Why are you defining the Support Lifecycle policy?

Customers have asked Microsoft to be consistent and to demonstrate
predictability. The Support Lifecycle policy establishes a clear and
predictable policy for product support timelines. The policy helps
customers and partners manage their support requirements. The policy
also allows both product planning and information technology planning in
organizations based on knowledge of the support timelines for Microsoft
products.

7. How was the Support Lifecycle policy developed?

Microsoft worked closely with Microsoft product teams, with customers,
with partners, with leading analysts, and with research firms to
determine clear and consistent policies.

http://support.microsoft.com/gp/lifepolicy


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