AndrewFG wrote: 
> When one acquires a company they usually pay more than "book value",
> this being the value of tangible assets like cash, inventory, buildings.
> The premium that one pays over book value is called "goodwill", this is
> the buyer's estimation of what they percieve to be the extra value of,
> (or what they are prepared to pay for), all the intangible assets such
> as key personnel, brand names, trade marks, patents and customer
> loyalty. Book value is like hardware (any accountant can add it up),
> whereas goodwill is more like vaporware (beauty is in the eye of the
> beholder).
> 
> In the deal, the acquirer effectively reduces the amount of cash
> (retained earnings) on its balance sheet by the amount of money it paid
> to the prior owner, but it compensates this by adding back both the book
> value and goodwill of the acquired company; these three (cash-, book
> value+, goodwill+) all cancel out, but they appear under different
> headings in the balance sheet. The difficulty is that the goodwill
> amount is really a virtual number not reflecting any hard assets, and
> investors, lenders and regulators tend to penalize companies having too
> high a proportion of goodwill on their books. Therefore companies are
> obliged to depreciate it (write it off) over a period of time. But this
> depreciation has a negative impact on real profits, so companies do the
> depreciation but try to stretch out the process as long as (legally)
> possible. 
> 
> Now the crux of the matter is, if you buy a company and pay a high
> amount of goodwill, and then sell it again later with a low amount of
> goodwill, then you are obliged to immediately write off the missing
> goodwill from your books. This cuts immediately your profit in that
> fiscal year by the same amount. And no investor likes that.
> 
> I don't know if Logitech bought Slim Devices with an over-
> optimistically high amount of goodwill (but I suppose so). In that case,
> rather than re-selling their acquisition and being forced potentially to
> take an immediate hard profit hit, the management may prefer not to
> re-sell the acquisition, and thus not to take a hard profit hit. That
> way you avoid upsetting your investors. Although, probably 20% of the
> investors are canny enough to see that the two options (re-sell and take
> the hit, or don't re-sell and put off the hit) are essentially the same.
> But the difference is that in one case you upset 100% of the investors,
> whereas in the other one you only upset the 20% who are canny...

But can Logitech make a profit with the UER alone? If they don't they
would lose less if they sell what they can sell?


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