I got an email from them that they will upgrade my old mp3 subscription
to the losless subscription for the same price (as a "Thank you" for
being a loyal customer).

My guess is that this is a reaction to the acquisition of Primephonics
by Apple. Because now Apple will introduce a new "Apple Music" app
specifically targeted to classical music (with better search functions,
better metadata etc.). This could lure a lot of customers from Qobuz to
Apple.


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