kdf Wrote: 
> Must be nice to not have to hook up someone else's tv, sattelite dish,
> surround sound or program the VCR becuase they are too intimidated.
> None of this is new, and certainly didn't stop such equipment from 
> becoming mainstream.  Or, am I misunderstanding the meaning of
> mainstream?
> -k

The same people typically get the person who sold it to set it up for
them, which obviously isn't possible for the SB. My mother bought a TV
the other month from a department store - they came, unpacked it, set
up the channels and left. People expect that kind of service with
electronics if they are non-technical. It's part of the deal when
buying from a high street store - they'll fit it for you if you don't
feel comfortable doing it yourself. The SB is even more scary, you have
to install software on a PC and then configure it. Definitely a job for
the experts in most people's minds - after all isn't that the sensible
option for PCs? To do otherwise is to risk losing data. You have to put
yourself in the mindset of the average person who isn't a technophobe
but equally isn't a technical expert. Now, I would never ask for that
service because I do know how to put things together, but I can
guarantee you that most people I know outside of my R&D team would get
the store to install non-trivial technology. 

As an anology, consider getting new brake discs fitted to my car, which
I have just had done at huge expense. Could I do it? Probably, after all
I doubt the average mechanic is any smarter than I am, but I'm not
experienced and I don't want to risk screwing up my car.

It's very easy to take the attitude that people are just too (a)dumb or
(b)lazy to work stuff out, but if you actually want to run a successful
consumer products business you have to take into account that people in
general don't like wiring up electronic equipment. It's electrical and
therefore carries the potential to break or harm if incorrectly
installed.

Paul


-- 
CardinalFang

You're only young once, but you can be immature forever...
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