the quote is
> a vow that they’d never be involved in distributing music. 
not that they wouldn't hire and record musicians under contract.

Apple's point (the British Apple) is that once Steve's Apple starts
distributing music, it's too similar in brand to the British Apple that
distributes music.

It's at the retail end that brand distinction is important, where the
consumer picks up a song and says "Oh, hey, this tune's from Apple" and
is likely to be confused about which Apple it is.

The fact that one Apple actually signs artists and the other only
copies music files prepared by others is irrelevant at retail (the
artists care, no doubt, but that's irrelevant to branding).


-- 
Michaelwagner
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View this thread: http://forums.slimdevices.com/showthread.php?t=22501

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