I think Apple are ensuring there are no
hardware Roku/Squeezebox type devices 
which talk with iTunes so that Apple will
have a clear field if and when they launch
their own product. They have a track record
of locking in user and their products (e.g.
iPod - ITunes).

No doubt if they launched a product, then 
Apple would modify the protocol frequently
to frustrate users who would have to 
reverse engineer and always be behind in 
releases.


-- 
bpa
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