I have read with interest some of the responses on this thread and they are very varied indeed. Personally, I like to keep an open mind however I do think that Logitech have a steep climb if they want to establish themselves in the high-end audio market.
I must say that I have always been very happy with the logitech products that I have come into contact with but these are only mice and keyboards which to my mind are where Logitech's roots are (I could be completely wrong here but that's what I always think of when the name Logitech is mentioned). I work for a company called NXP Semiconductors but you may be more familiar with their previous name which was Philips Semiconductors. NXP is now owned by a private investment consortium and are having a massive drive to impregnate the industry with their new brand image. Previously, as Philips, they spent considerable time and effort implanting a brand image in consumers minds. I believe I'm correct in saying that the brand image of Intel that we all know and love today cost them a ridiculous amount of money ... and I mean stupid amounts of dosh. It seems to me that Logitech are attemtping to alter the impression of their company in the mind of the consumer ... in other words, alter their brand image. I think that they have a massive challenge ahead of them and one that shouldn't be under estimated. However, I wish them all the success they deserve. I can only hope, along with many here, that the quality of the Slim Devices products is not compromised in any way and that the community is still nurtured and sherished for the added value it provides. Cheers, Gavin -- Gavster ------------------------------------------------------------------------ Gavster's Profile: http://forums.slimdevices.com/member.php?userid=8300 View this thread: http://forums.slimdevices.com/showthread.php?t=28821 _______________________________________________ discuss mailing list [email protected] http://lists.slimdevices.com/lists/listinfo/discuss
