Jim,

Here are the things I love about your products, with commentary:

I love that you can download SlimServer and SoftSqueeze and do a better
"try before you buy" than anyone else offers.  That said, this might not
be obvious to people.  More availability/demos within brick-and-mortar
stores would be great.  Maybe even a link off your front page that says
"Try before you buy!" with a link to instructions on how to do it.  But
if you push this, use appropriate warnings that the performance of
SoftSqueeze is worse than your players.

I love that I can have music "my way".  Gapless, organized correctly,
with volume normalization, in Ogg Vorbis format--all the things I can't
do with iTunes.  You have a strong appeal to very anal-retentive people.
And lots of music lovers are anal-retentive.

I love that you are cross-platform and that your server software is
open-source.  People have been burned by proprietary incompatibilities
in the consumer electronics world before.  I like knowing I'm not
buying the next Betamax.

Plus your products look and sound GORGEOUS.  If you could get in-store
demos going in a few places, I think people would flip.

Also, I rave about your products to everyone who might care.  Your
customers are happy customers.  Testimonials may be helpful to you.


-- 
CatBus
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CatBus's Profile: http://forums.slimdevices.com/member.php?userid=7461
View this thread: http://forums.slimdevices.com/showthread.php?t=31324

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