nano2nd;176159 Wrote: 
> I'm going to sound very old when I say this (I'm just 35 for god's
> sake!) but I get the impression that the time-short/ADHD "next
> generation" aren't as concerned about fair use and their rights to
> "own" media. They are used to paying for ringtones, iTunes etc. The
> ability to get at the media instantly and at -relatively- low costs are
> more attractive than the concept of buying a physical CD. Also, what
> with downloads, single track sales are up and album sales are down. 
> 
> Big Media would love us all to be "licensing" or "paying to use" media,
> video etc. All of this however is dependant on them having control over
> the client device, be it a CD player, PC, console whatever. And the
> kids today don't mind this if they get their instant gratification. 
> 
> "Give a man a fish, he'll eat for a day. Teach a man to fish and you've
> destroyed your own monopoly on fish supply". There are some parallels in
> there somewhere. Big Media want continued revenues, not a one-off sale.
> Over time, releases will migrate to these new controlled platforms.

That's very interesting and quite true.  Yes, there isn't too much of a
big stink about DRM among the general public.  It's interesting to note
what does affect them and does elicit outrage: "why can't I play this
on my iPod?"  Companies have so far been quite careful to keep these
events to a minimum.

The general public don't know and don't really care about DRM - most
don't even know what the acronym means (every time it's mentioned in
the mainstream media, it's always accompanied by a  dumbed-down
explanation).  Unfortunately the media companies with willing
kickback-accepting politicians have moved so fast that DRM is already
in place without everyone realizing the full implications.  It's too
late to fight it, it's already here, and by the time this becomes a
problem for the average person he just has to sit down and take it. 
The media companies will surely find a way to spin it, the public has
swallowed the "rental music" concept without much of a fuss, so they
can probably be convinced this is in their "best interests" as well.

I'm convinced it has something to do with the general technological and
scientific ignorance of society in general these days.  We are willing
users of technology but very few of us understand it.  Media companies
have taken advantage of this situation and put a technolgy in place
that no one in their right mind would accept if they understood it. 
All the public knows is "I load the music in my iPod, it plays, what's
the problem?"


-- 
Mark Lanctot

"It's like, you know, a New Age religion, but with better treble
response." - Jon Heal
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