Steven Moore wrote:
> I always thought that DRM was forced on Apple. In order to get the
> ipod/itms business of the ground they (Apple) had to agree to the
> record companies terms.
> Maybe the record companies will see common sense get rid or DRM
> although it's doubtful.
> Apple sells it's products on style and ease of use it doesn't need DRM
> to sell ipods and music.
>   

Come on, the reality is more complex. Yes, DRM is more or less forced on 
Apple, but they in turn make good use of it by locking out the 
competition. To preserve their cool image and appease customers that get 
bitten by the DRM they pay lip service to 'unrestrictive music'. It's 
highly doubtful that the record companies are going to listen anyway.

Apple are under attack from the mobile phone companies, the iPhone is a 
*defensive* product. This is where their real worries lie. The 
competition is getting better and better as new music phones by Nokia 
and Sony-Ericsson show. In the end, people will prefer to carry one 
device. Perhaps the iPhone will be a great success in the market, but I 
personally wouldn't want to buy one. Then again, I don't have an iPod 
either, so who cares...?

Regards,
Peter

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