Branding is the reason people do a great deal of things, including spending trillions of dollars each year on product X instead of having spent it on product Y.
Like many others, the Logitech brand holds about as much appeal to me as a smelly sweat sock. But it's not hard to imagine that folks within Logitech are rather fond of it. Could be a mistake, or it may make no difference at all. The bigger question is what future products will look like and how business will be conducted as they try to work out what has so far appeared to be a messy acquisition. My guess is that a fair portion of the current user base is going to be somewhat put off as they target the mass consumer market. I would speculate that the radical brand change and the complete demise of the 'Slim Devices' brand name is based on SD's relatively small market penetration in a fairly new product category. Where Logitech is likely to target their future products, few people have heard of Slim Devices. We'll just have to wait and see how that works out for everyone involved. -- JJZolx Jim ------------------------------------------------------------------------ JJZolx's Profile: http://forums.slimdevices.com/member.php?userid=10 View this thread: http://forums.slimdevices.com/showthread.php?t=35746 _______________________________________________ discuss mailing list [email protected] http://lists.slimdevices.com/lists/listinfo/discuss
