Peter;207850 Wrote: > They can produce whatever they want, the question is if they can sell it > in the form and quality which it has today...
The Logi-branded Squeezeboxes electronics are still being built at the sane factory as they were when it was Slim-branded. No changes to the quality at all. As for Logitech selling the product, we're rolling the Squeezebox out to a number of new retail locations across Europe and the U.S. In the Nordics, we will be the featured music player at a new "Networked Living Room" section within a major electronics retailer; in the U.K., we will be featured in the "Digital Home" section in the largest UK electronics retailer. Squeezebox and Transporter are available at Magnolia A/V stores, and were slated to be sold at Tweeter before they filed for Chp. 11. You'll see the product added to other major retailers as appropriate. I don't think we'll have any trouble selling them, or keeping the quality standards just as high. > The fact that the marketing boys chose to 'hide' the logo on the > Transporter shows that they see the problem. They just don't seem to > recognize it with the Squeezebox. Actually, the Logitech logo doesn't look right on the transporter from a balance perspective. If you use the stacked version, it is too small and if you use the linear version, it is unbalanced to the left. Plus, the transporter logo just looks "right" on the front of the device -- better than the Slim Devices logo, in fact. As far as recognizing the "problem" I'd have to disagree, and not because I'm a big fan of the Logitech logo. But I can absolutely tell you that we would not have the opportunity to place Squeezebox in so many new retailers without the Logitech logo, especially in Europe. There's a lot of power in the Logitech logo with a broader, more mainstream audience -- one who would have little to no chance of knowing the Slim brand. Jim "marketing boy" Carlton -- JimC ------------------------------------------------------------------------ JimC's Profile: http://forums.slimdevices.com/member.php?userid=9428 View this thread: http://forums.slimdevices.com/showthread.php?t=35899 _______________________________________________ discuss mailing list [email protected] http://lists.slimdevices.com/lists/listinfo/discuss
