JimC;207874 Wrote: 
> in the U.K., we will be featured in the "Digital Home" section in the
> largest UK electronics retailer.
> 

Well, I wish you all the very best with that - but I'm pretty sure that
was one of the main reasons TiVo failed so completely over here. Like
the Squeezebox, it was one of those wonderful gadgets that has the
potential to really transform how we experience home entertainment. I
still have mine and love it - nothing else has come close.

BUT, it was sold through clueless retailers, who had no real idea what
it was, or why it was better than a VHS recorder at half the price or
less. In the store where I bought mine, the demo unit wasn't even
switched on. And if the store staff don't understand it, their chances
of explaining it to the even more clueless public are nil.

With that in mind, I think the Squeezebox will be a tough sell. It's
many times more expensive than many CD players, and it needs a computer
switched on all the time, and you have to rip all your CDs to a hard
disc and organise them somehow, and set up a network... convincing the
average joe that all that cost and effort is worthwhile certainly isn't
a job for the non-tech-savvy. If my experiences this week trying to buy
a new TV are anything to go by, that's what you're dealing with.

You know this already, of course - but please don't underestimate the
magnitude of the challenge ahead. They won't just fly off the shelves
like a cordless mouse... :(


-- 
AndyC_772
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