I don't know, how successful will Sonos be in bog-box stores? Logislim will be in more or less the same position.
It requires a knowledgeable sales staff, which big box stores don't have. You have Joe Six-Pack going in, seeing the Linksys/D-Link/Netgear "long audio cable" solution for $99, seeing AppleTV for $299 (or whatever), then seeing Sonos at $899. Since you indicate you're in Toronto - you must have seen Sonos pricing in Canada. They will have a really hard time competing with the "long audio cable"/remote soundcard solutions from all the networking companies - Logitech will as well. Joe Six-Pack won't know any better, all these devices allow for computer audio playback through his stereo, right? If anything he'll think that AppleTV is the desired upgrade because it can do video and because, well, it's from Apple - the iPod folks. Slim's intention before the Logitech takeover was to move into higher-end chains with more knowledgeable sales staff and more knowledgeable customers but this market segment isn't doing too well. Logitech has the distribution capability and sales connections to market it wherever they wish but at this point it's between big box stores or direct. They might as well try the big box retailers but it won't be easy. -- Mark Lanctot 'Sean Adams' Response-O-Matic checklist, patent pending!' (http://forums.slimdevices.com/showpost.php?p=200910&postcount=2) ------------------------------------------------------------------------ Mark Lanctot's Profile: http://forums.slimdevices.com/member.php?userid=2071 View this thread: http://forums.slimdevices.com/showthread.php?t=36259 _______________________________________________ discuss mailing list [email protected] http://lists.slimdevices.com/lists/listinfo/discuss
