So, along with other folks in the community questioning things and
thinking about design, I've continued to butt up against the complexity
of explaining "shares" and what different pledge levels mean.

I don't think we should completely shy away from promoting new
unfamiliar ideas, but we need to be able to be understandable. We need
at least that if someone else takes the time to understand us well, they
will generally be capable of explaining us effectively to others. And we
need the interface to be understandable and clear.

There are two reasons that I wanted the whole logarithmic matching of
extra "shares". 1. To avoid the awkwardness in someone realizing that
they count double if they open two separate accounts (better to count
them as extra when they pledge extra from the one account, although that
*has* to taper so things aren't volatile and susceptible to dramatic
manipulation). 2. To encourage people to pledge extra (although that was
confusing given that we want people to understand the matching idea and
not pledge higher than actually makes sense).

I found that the cleanest, clearest way to express pledging is:

"I pledge 0.1¢ per patron" or "I pledge 1.4¢ per patron" etc.

That brings to mind the image of thinking about all the other patrons
and how you are connected to them and we are working together. We
obviously show the total number of patrons.

Now, if your actual donation is different than your pledge amount *
number of patrons, that's confusing. Abstracting it away to "shares"
just makes it even more opaque.

It was a long process of pushing to keep the logarithm before I've come
to accept that it makes sense to drop it. Without the extra matching, we
have a simpler system, just a step or two removed from what people are
already familiar with. It still will take some getting used to, but it
will be *less* complexity in design, in coding, in presentation, etc.
Everything will be more comfortable without it. There will be no
logarithm to explain.

What about the two issues mentioned above?

Well, the one about duplicate accounts was speculative. We have other
ways to discourage that, such as checking different financial
information. Also, setting up an account is a bit too complex to easily
duplicate. The worst case scenario of having some duplicate accounts
isn't fatal. Maybe it's fine enough for someone to have a couple
accounts which is almost like saying you sponsor your kid or neighbor
and have an account in their name.

As for encouraging larger donations within reason: giving more still
gives extra to the project, and it still is part of the network effect
here in that it provides additional matching to others. The message is:
"pledge more so that you provide even stronger incentive for others to
come help (because you give that much more when they join)."

At any rate, we can always bring the logarithm back in. We're only
prototyping at this point. Bringing it back after launch would be much
harder but not impossible.

I think, realistically, dropping it will make our launch more successful
and improve all our design and make everything easier and simpler with
little loss.

Obviously, everyone is welcome to weigh in on this and share thoughts
and concerns.

Cheers,
Aaron

-- 
Aaron Wolf Snowdrift.coop <https://snowdrift.coop>
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