On 09/19/2016 01:57 PM, Aaron Wolf wrote: > "Free the Commons" is a nice, short, relevant slogan. It's a call-to-action. > > But freeing in what sense? What commons? What are "the commons"? And > technically, "commons" are rivalrous shared resources, not actually the > public goods which are technically what we're working with. > > I just was chatting with Robert and ended up saying "I don't think we'll > come up with much better, but the idea we want to express is something > like 'Crowdmatching to fund public goods'" > > Well, what do you think? > > ** Crowdmatching to fund public goods ** > > It's longer and wordier than "free the commons" but is more accurate. It > gets right away into our use of 'crowdmatching' and clarifies that it's > for fundraising, and uses "public goods" correctly. I'd think a reader > would immediately say "what's crowdmatching?" and "what are public > goods?" at which point those are indeed *the* two questions we want > people to ask and that we want to answer concisely in order to introduce > Snowdrift.coop.
I strongly agree. I while ago I suggested "Catalyzing creation of public goods" among other ideas for a new tagline. "Catalyzing creation..." was definitely too vague, but the term "crowdmatching" didn't occur to me until a few months later. I think this new combination of "crowdmatching", "fund", and "public goods" is excellent and should be a big help in quickly giving people a basic understanding of what Snowdrift.coop is about.
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