> http://www.tomshardware.com/news/IKEA-TV-Uppleva-Release-Price-Apps,15661.html > (the computer industry is going through massive changes, developing > new sales channels will be crucial and it's great to see that Ikea > is experimenting as well. Unfortunately not with Qi but with TCL, > but maybe next time and on some smaller product :-))
On Ikea: I recently took a trip with my root of capitalism to IKEA, where my root of capitalism purchased a $100 lamp. I asked her if I should buy extra LED light bulbs. She said "YES!" While hunting for light bulbs in the sea of shoppers, picking out one of seemingly hundreds of different types of bulbs for their products, I could not find LED lightbulbs. At this moment, I looked for a sales associate, and there literally discovered 1000 consumers to one sales associate. Thus, I had to turn to my own powers of deduction. I reread the lamp's packaging to check my sanity and I found in English, "BUILT-IN LED Light." I then inspected the lamp further. Just like the iPhone's battery, the lightbulb could not be removed! Outrageous! While the Ikea TV is one vector into hardware integration, I realized that this most expensive lamp at IKEA was the most integrated product in the section, similar to the Ikea TV. It must have a higher profit margin, avoid this trampling of sales associates, have fewer returns, and problems with Ikea carrying and having to produce more trinkets for consumption, confusion and chaos in the store. Upon putting this product together at home, I found the instructions are simpler than any IKEA product I've put together. The light is very pure white light, perfect for reading. With the simple flick of the switch, I realized that making products just for the tech industry is dead. We need to become better designers, understand people more, and live a good life. That is how we can make great products for real people. Cheerz to the pricing changes and bright future Wolfgang and the list! Jon _______________________________________________ Qi Hardware Discussion List Mail to list (members only): [email protected] Subscribe or Unsubscribe: http://lists.en.qi-hardware.com/mailman/listinfo/discussion
