Google to the rescue: http://stackoverflow.com/questions/10882839/django-unsupported-locale-setting-on-mac-os-x
After setting LC_ALL in venv/bin/activate and re-sourcing solved my problem. Not sure if this should be handled automatically by either Django or virtualenv setup, but maybe a note in the tutorial would be helpful for other clueless newbies like me. Skip -- You received this message because you are subscribed to the Google Groups "Django users" group. To view this discussion on the web visit https://groups.google.com/d/msg/django-users/-/GmZMkc-PJ6kJ. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/django-users?hl=en.
