On 12/12/12 12:05 AM, Matias Kruk wrote:
> Hi to everyone!
> My name is Matias Kruk. And I'm in charge of an email marketing company.
> We send newsletters and campaigns on behalf of our clients.
> We have implemented DKIM and SPF. And now we want to implement DMARC.
EMMs don't operate mailing lists in the way the FAQ intends: mailing
lists are setups that use mailman or similar software, that by design
accepts mail from list posters, and forwards it on their behalf to other
list subscribers. The keyword here is "forwarding", which combines
poorly with SPF and DKIM.
EMMs are just sending out newsletters to large userbases, and in general
that mail originates from the EMM's system. There is no forwarding
involved, so no need to authenticate forwarded messages, because they
don't exist.
Feel free to correct me if I'm mistaken in how EMMs work these days...
--
Kind regards,
Tom
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