Hi Joe, We're actually colleagues. I work for ExactTarget. I've blogged about what from address considerations for ESP customers here: http://www.exacttarget.com/blog/choosing-the-right-from-address/
Your model is a bit different but the considerations are the same. At the SMB level, I'd suggest offering from addresses or free subdomains, maybe offer mail forwarding and/or reply handling. At the enterprise level, I'd suggest DNS configuration of client subdomains to properly authenticate them, or dedicated domains for that purpose. I'm out of the office today but I'd be happy to chat further next week, if you like. Best regards, Al Iverson On Fri, Apr 11, 2014 at 10:12 AM, Joseph Humphreys <[email protected]> wrote: > A service I work on has also been negatively affected by Yahoo's move to > p=reject. I would like to hear suggestions on how to deal with this. > > For many years we have allowed customers to send mail from our system using > their own address in the From header. I believe this is a legitimate > practice: it certainly hasn't led to widespread abuse. However, since Yahoo > changed their DMARC policy, we cannot deliver some mail on behalf of > customers who use Yahoo addresses. Thousands of messages have already > bounced because of this. > > I don't see that we have any good options to remedy this. Changing the From > address, and adding a Reply-To, may be acceptable to some MLM managers, but > their list subscribers expect the mail to be going through a list manager. > Our customers have come to expect the use of our system to be transparent to > the recipient, and they've built business practices around that expectation. > > Even the unpleasant option of asking customers not to use affected domains > is difficult to implement. It seems we would have to monitor the DMARC > policy of every domain used by every customer. Checking at send time will > cause errors in automated processes, while checking at sign-up time won't > help if domain policies change. > > I'm not bringing this up to complain. I am soliciting advice from the group > on how to deal with the situation. > > Regards, > Joe Humphreys > > _______________________________________________ > dmarc-discuss mailing list > [email protected] > http://www.dmarc.org/mailman/listinfo/dmarc-discuss > > NOTE: Participating in this list means you agree to the DMARC Note Well > terms (http://www.dmarc.org/note_well.html) > -- Al Iverson | Chicago, IL | (312) 725-0130 Twitter: @aliverson / www.spamresource.com _______________________________________________ dmarc-discuss mailing list [email protected] http://www.dmarc.org/mailman/listinfo/dmarc-discuss NOTE: Participating in this list means you agree to the DMARC Note Well terms (http://www.dmarc.org/note_well.html)
