On Fri, Jun 19, 2020 at 9:13 AM Douglas E. Foster <
[email protected]> wrote:

> DMARC helps establish a verified identity.  Delivery is based on
> reputation.  The two are very different.
>

Laura Atkins wrote:

> DMARC alignment alone is not sufficient for reaching the inbox. Ask all of
> my non spamming clients who manage to screw up their delivery.


I cannot agree more with both of these statements.

There are countless entities in the email ecosystem, both legit senders and
bad actors, who believe that authentication alone is enough to earn the
privilege of delivery to the inbox, and they continue to be misinformed on
that point.

Authentication allows the receiving entity to reliably apply to the message
in question any reputation information that the receiving entity has
accumulated for the verified identity.

A published DMARC policy allows the domain owner to request treatment by
the receiving entity for mail that does not pass authentication checks; the
receiving entity can honor this request or not based on their own local
policies.

-- 

*Todd Herr* | Sr. Technical Program Manager
*e:* [email protected]
*p:*


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