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In terms of e-newsletter strategy I've been most impressed by the Senate Democrats <http://www.dscc.org> for their conversational style and then the Bush campaign for local content strategically generated from their database. I expected to see weekly "read this and you'll be in the loop" e-mail newsletters with quick links to new content and _local_ campaign events and volunteer opportunities from the major Presidential candidates by now. Right now the two major candidates are flooding folks with so much daily communication it is unlikely that much is being read or at least absorbed. However, today Kerry sent out a long essay on Iraq - it had a simple subject line "Iraq" and was basically the full text of a long speech. Ah, the e-mail didn't even say it was a speech given at New York University: http://www.johnkerry.com/pressroom/speeches/spc_2004_0920.html I don't recall receiving (or at the least reading) the full text of other speeches. I guess this speech is meant to matter strategically. Read on ... Steven Clift http://dowire.org ------- Forwarded message follows ------- Date sent: Mon, 20 Sep 2004 09:00:00 -0700 Subject: Alertbox: Bush vs. Kerry - Email Newsletters Rated To: "Alertbox Announcement List" <[EMAIL PROTECTED]> From: [EMAIL PROTECTED] (Jakob Nielsen) Jakob Nielsen's Alertbox for September 20 is now online at: http://www.useit.com/alertbox/20040920.html Summary: Both candidates for president of the United States offer email newsletters with much good content to excite supporters, but miserable subscription interfaces and several other usability problems. ------------ ^ ^ ^ ^ Steven L. Clift - - - W: http://publicus.net Minneapolis - - - - E: [EMAIL PROTECTED] Minnesota - - - - - - T: +1.612.822.8667 USA - - - - - MSN/Y!/AIM: netclift Join my Democracies Online Newswire: http://dowire.org EDem's Election 2004 Links: http://e-democracy.org/us *** Past Messages, to Subscribe: http://dowire.org *** *** To subscribe, e-mail: [EMAIL PROTECTED] *** *** Message body: SUB DO-WIRE *** *** To UNSUBSCRIBE instead, write: UNSUB DO-WIRE *** *** Please send submissions to: [EMAIL PROTECTED] *** *** New RSS XML Feed Available: *** http://www.mail-archive.com/[EMAIL PROTECTED]/maillist.xml
