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The NYTimes today references <http://www.nytimes.com/2004/10/13/politics/campaign/13campaign.html> > a study <http://polisci.wisc.edu/tvadvertising/> that lists the ten states with continued heavy presidential advertising: MADISON, WI – The presidential television advertising battle has become even more narrowly targeted, with fewer and fewer voters seeing more and more campaign TV ads on local stations in this year’s presidential race. Residents of Ohio and Florida continue to be in the center of the advertising storm. Of the 10 markets that have seen the most ads in the past two weeks (between September 24 and October 7) five are in these two key states. Markets in only 10 states, Colorado, Florida, Iowa, Michigan, Minnesota, New Mexico, Nevada, Ohio, Pennsylvania, and Wisconsin comprised 44 of the overall top 50 advertised to markets. These top 50 markets, which in this two-week period saw 87 percent of presidential ads, contain only 27 percent of the American electorate. The need for campaigns to focus their finite advertising budgets on the few states still in contention has therefore left over 70 percent of potential voters largely or completely out of the main way that presidential campaigns are communicating their message. The only ads other Americans are seeing are running nationally on select cable networks. The other week it was announced that online political advertising by the presidential campaigns has not taken off <http://www.pewinternet.org/PPF/r/134/report_display.asp>. Although with the debates the DNC started an online advertising campaign to help win the presidential debates - the ads take you to this page <http://www.democrats.org/debates/> which prompted visitors to vote in online polls <http://www.poynter.org/column.asp?id=31&aid=72662>. Those of us in the Tivo <http://www.tivo.com> generation rarely watch commercials any more, so the question is in my mind, other than advertising on television during live sporting events, how will the national campaigns use online advertising to reach people like me in the remaining 10 swing states? Steven Clift Democracies Online http://dowire.org ^ ^ ^ ^ Steven L. Clift - - - W: http://publicus.net Minneapolis - - - - E: [EMAIL PROTECTED] Minnesota - - - - - - T: +1.612.822.8667 USA - - - - - MSN/Y!/AIM: netclift Join my Democracies Online Newswire: http://dowire.org EDem's Election 2004 Links: http://e-democracy.org/us *** Past Messages, to Subscribe: http://dowire.org *** *** To subscribe, e-mail: [EMAIL PROTECTED] *** *** Message body: SUB DO-WIRE *** *** To UNSUBSCRIBE instead, write: UNSUB DO-WIRE *** *** Please send submissions to: [EMAIL PROTECTED] *** *** New RSS XML Feed Available: *** http://www.mail-archive.com/[EMAIL PROTECTED]/maillist.xml
