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For embedded links, see the blog post:
http://www.dowire.org/notes/?p=99



Dan Gilmor's Bayosphere citizen media project is generating some good lessons
even though it is isn't taking off as he had hoped. In his letter to Bayosphere
readers/participants he lays out the hard slog.  He is now focused on his new
Center for Citizen Media.

For over a decade I've been subsidizing the time I spend with my citizen media
... er ... participation project E-Democracy.Org with other paid activities.  
We learned in 1994 that original content kills.  It was too labor intensive for
volunteers.  Rather than try to raise money, we tried to have no costs and focus
on the type online interaction where citizens naturally generated content.
Today, people think of individual blogs for "natural" content generation,
however we focused on local issues e-mail lists and now use an open source
hybrid e-mail/web/multi-editor blog (not quite the third bit yet) online group
system (it is not Drupal). Like Dan we use real names for quality control -
absolutely essential. Unlike many others, we limit the amount of content
(discussion comments primarily) that may be submitted by one person each day as
well.  This helps keep the online space from erupting into a flamefest which
drives our participatory audience away. And like Dan, we think of our forums as
serving the readers first and the posters second.  That is how we've created
agenda-setting online spaces instead obscure online speakers corners (most
political blogs).  Last night in St. Paul a house full of real "citizens"
discussed the future of St. Paul E-Democracy (to be our first official local
chapter) and they passed the hat. It was an inspiring night because ownership
over the idea that citizens can transform democracy in the information age was
becoming distributed and therefore more sustainable.  Some day (soon!)
E-Democracy.Org will need to hire staff and that transition will be difficult,
so I look forward to learning more from citizen media efforts around the world.

By the way,  while I haven't quite defined it, I am planning an online peer
group for citizen media practitioners for later in 2006. Perhaps your
organization would like to help launch such a forum.

Below are  Dan's tips.

Steven Clift



        Citizen journalism is, in a significant way, about owning your own 
words. That
implies responsibilities as well as freedom. We asked people to read and agree
to a "pledge" that briefly explained what we believed it meant to be a citizen
journalist -- including principles such as thoroughness, fairness, accuracy and
transparency. Although some cynics hooted that this was at best naive, we're
convinced it was at least useful.

        Limiting participation is not necessarily a bad idea. By asking for a 
valid
e-mail address simply in order to post comments, you reduce the pool of
commenters considerably, but you increase the quality of the postings. And by
asking for real names and contact information, as we did with the citizen
journalists, you reduce the pool by several orders of magnitude. Again, however,
there appears to be a correlation between willingness to stand behind one's own
words and the overall quality of what's said.

        Citizen journalists need and deserve active collaboration and 
assistance. They
want some direction and a framework, including a clear understanding of what the
site's purpose is and what tasks are required. (I didn't do nearly a good enough
job in this area.)

        A framework doesn't mean a rigid structure, where the citizen 
journalist is
only doing rote work such as filling in boxes.

         The tools available today are interesting and surprisingly robust. But 
they
remain largely aimed at people with serious technical skills -- which means too
ornate and frequently incomprehensible to almost everyone else. Our tech expert,
Jay Campbell, did a heroic job of trying to wrestle the software into submission
to our goals. We still felt frustrated by the missing links.

        Tools matter, but they're no substitute for community building. (This 
is a
special skill that I'm only beginning to understand even now.)

        Though not so much a lesson -- we were very clear on this going in -- 
it bears
repeating that a business model can't say, "You do all the work and we'll take
all the money, thank you very much." There must be clear incentives for
participation, and genuine incentives require resources.

        On several occasions, PR people offered to brief me on upcoming 
products or
events that they hoped I'd cover in my capacity as a tech journalist, but were
happy to give the slot to our citizen journalists. This testifies to a growing
recognition among more clued-in PR folks that citizen journalism is here to 
stay.

        Although the participants -- citizen journalists and commenters -- are
essential, it's even more important to remember that publishing is about the
audience in the end. Most people who come to the site are not participants.
They're looking for the proverbial "clean, well-lighted place" where they can
learn or be entertained, or both.

        If you don't already have a thick skin, grow one.




View this DoWire.Org post on Steven Clift's Notes blog:
http://www.dowire.org/notes/?p=99

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