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The agenda is below and don't forget their Golden Dot Awards <http://www.ipdi.org/politicsonline/golden.html>. Steven Clift Democracies Online ------- Forwarded message follows ------- From: "Politics Online Conference 2003" <[EMAIL PROTECTED]> Subject: Save the Date -- March 21, 2003 Date sent: Fri, 24 Jan 2003 18:58:34 -0500 Organization: Institute for Politics, Democracy & the Internet The Politics Online Conference - March 21, 2003 - Save the Date!! We're back and better than ever!! a.. Ever wonder where the leaders in the industry discovered their winning edge? b.. Want to become a prolific online fundraiser? c.. Want to learn the insider tricks of the trade? d.. Want to effectively integrate and manage your databases? Then the Politics Online Conference is where you should go for answers. Learn the cutting edge strategies that will put you on top, and interact with the leaders of the industry. Celebrating our 10th anniversary as the premier conference for the political Internet community, this is the industry's must-attend conference of the year. For more information please contact the Institute for Politics, Democracy, and the Internet at (202) 994-3219 or visit our website at http://www.ipdi.org/politicsonline . ------- End of forwarded message ------- Agenda: http://www.ipdi.org/politicsonline/agenda.html 2003 POLITICS ONLINE CONFERENCE AGENDA Conference Schedule 9:00-10:00 --- Opening Plenary Session 10:10 - 11:15 --- First Breakout Session 11:20 - 11:50 --- Golden Dot Awards Presentation 12:00 - 1:00 --- Lunch 1:15 - 2:15 --- Second Breakout Session 2:30 - 3:30 --- Jam Session 3:45 - 4:45 --- Closing Plenary Session Conference Agenda OPENING PLENARY Who’s On First…What’s On Second: An Online Politics Scorecard A panel discussion in which leading industry analysts review recent groundbreaking studies on how campaigners and the public are using the Internet. These insightful individuals answer the following questions: How do people enter the Internet and how does this affect their surfing patterns? Who looks for political information? What are they looking for, i.e. what campaigns want, what journalists want and what the public wants? And what did the campaigners give them? CLOSING PLENARY The Net & The 2004 Nominations A forward looking panel which describes what’s in store for the Internet for the 2004 Presidential campaign. How will it be used effectively for victory at the polls? Representatives from the 2004 Presidential campaigns discuss how they plan to integrate Internet based strategies into the traditional world of politics. Veteran campaigners will also discuss their practical experiences with websites and e-mail with an Internet consultant and leading academic researcher. ---------------------------------------------------------------------- CAMPAIGN TRACK First Breakout Session Analyze This, Analyze That -- Real Time Usage of the of the Internet During the 2002 elections, e-mail was successfully used to cut media costs and to experiment with campaign messages. It also produced some startling innovations in the use of the Internet. From “Crash Videos”, e-mail GOTV drives, to Internet based responses to televised debates, the Internet has become a powerful tool for both instant communication, and lightning quick campaign management. Our panelists explain how the Internet fosters campaigning on the fly. Second Breakout Session Raising Money Effectively and Profusely This panel will feature a discussion of the most effective way to use the Internet to raise money. Case studies from the frontlines of fundraising in 2002. Our money men and women explore what worked and what didn’t as well as lessons that can be applied to ’04 campaigns. ---------------------------------------------------------------------- TRADE ASSOCIATIONS & INTEREST GROUPS TRACK First Breakout Session “What in the World is CRM and Why Do You Need it??” – Database Integration As information continues to be collected in multiple databases with ever increasing bits of information, how do you link your databases together to maximize your effectiveness? How can you continue to build and refine your databases? What do they mean when they say Constituent Relations Management (CRM)? How will CRM become your best friend? Can my organization really create one seamless electronic resource? YES YOU CAN. We’ll tell you how and why. Second Breakout Session Reading Their Minds: Effective Strategies for Micro Targeting Now that you’ve built your database and e-mail lists, learn how you can use them to raise money, activate your membership and make an impact on the election. Hear real world lessons from direct marketing and micro-targeting executives that will enhance your organization’s effectiveness. Topics include when to send streaming video e-mails; the best way for firms with money to use their resources to create grassroots groundswells for their clients; what can groups with limited means do to make their e-mails stand out and acted upon. ---------------------------------------------------------------------- FINAL TRACK First Breakout Session “I’ll Show You Mine…. If You Show Me Yours” --- Sharing Databases in Coalition Campaigns Everyone has lists and everyone is looking to sell, trade or negotiate over them. What do you need to know before your organization decides to share? When should you consider the coalition option? What information should you give up and when do you take your marbles and go home? The latest strategies in database coalitions from the frontlines of recent political fights. Second Breakout Session “Fool’s Gold?” . . .Targeting Your Message Beyond Voter Files For any trade association, interest group or campaign, voter files are a basic building block for targeting your audience. But they may be a thing of the past with the next wave of online targeting. Our panelists will tell you what “GEO Coding” is and how it will give you the winning edge. ---------------------------------------------------------------------- Jam Session: Humor and Online Politics If it’s funny, it seems to move around the Net like fire. Why is that? And what’s funny? Creators of some of the best online political humor will get this session started – where it goes is up to you. ^ ^ ^ ^ Steven L. Clift - W: http://www.publicus.net Minneapolis - - - E: [EMAIL PROTECTED] Minnesota - - - - - T: +1.612.822.8667 USA - - - - - - - ICQ: 13789183 *** Past Messages, Discussion http://e-democracy.org/do *** *** To subscribe, e-mail: [EMAIL PROTECTED] *** *** Message body: SUB DO-WIRE *** *** To UNSUBSCRIBE instead, write: UNSUB DO-WIRE *** *** Please send submissions to: [EMAIL PROTECTED] ***
