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The agenda is below and don't forget their Golden Dot Awards

Steven Clift
Democracies Online

------- Forwarded message follows -------
From:                   "Politics Online Conference 2003" <[EMAIL PROTECTED]>
Subject:                Save the Date -- March 21, 2003
Date sent:              Fri, 24 Jan 2003 18:58:34 -0500
Organization:           Institute for Politics, Democracy & the Internet

The Politics Online Conference - March 21, 2003 - Save the Date!!

We're back and better than ever!!

  a.. Ever wonder where the leaders in the industry discovered their
  winning edge?
  b.. Want to become a prolific online fundraiser?
  c.. Want to learn the insider tricks of the trade?
  d.. Want to effectively integrate and manage your databases?

Then the Politics Online Conference is where you should go for
answers. Learn the cutting edge strategies that will put you on top,
and interact with the leaders of the industry.

Celebrating our 10th anniversary as the premier conference for the
political Internet community, this is the industry's must-attend
conference of the year.

For more information please contact the Institute for Politics,
Democracy, and the Internet at (202) 994-3219 or visit our website at
http://www.ipdi.org/politicsonline .

------- End of forwarded message -------

Conference Schedule
9:00-10:00 --- Opening Plenary Session
10:10 - 11:15 --- First Breakout Session
11:20 - 11:50 --- Golden Dot Awards Presentation
12:00 - 1:00 --- Lunch
1:15 - 2:15 --- Second Breakout Session
2:30 - 3:30 --- Jam Session
3:45 - 4:45 --- Closing Plenary Session

Conference Agenda


Who’s On First…What’s On Second: An Online Politics Scorecard

A panel discussion in which leading industry analysts review recent
groundbreaking studies on how campaigners and the public are using
the Internet. These insightful individuals answer the following

How do people enter the Internet and how does this affect their
surfing patterns?

Who looks for political information?

What are they looking for, i.e. what campaigns want, what journalists
want and what the public wants?

And what did the campaigners give them?


The Net & The 2004 Nominations

A forward looking panel which describes what’s in store for the
Internet for the 2004 Presidential campaign. How will it be used
effectively for victory at the polls? Representatives from the 2004
Presidential campaigns discuss how they plan to integrate Internet
based strategies into the traditional world of politics. Veteran
campaigners will also discuss their practical experiences with
websites and e-mail with an Internet consultant and leading academic



First Breakout Session

Analyze This, Analyze That -- Real Time Usage of the of the Internet

During the 2002 elections, e-mail was successfully used to cut media
costs and to experiment with campaign messages. It also produced some
startling innovations in the use of the Internet. From “Crash
Videos”, e-mail GOTV drives, to Internet based responses to televised
debates, the Internet has become a powerful tool for both instant
communication, and lightning quick campaign management. Our panelists
explain how the Internet fosters campaigning on the fly.

Second Breakout Session

Raising Money Effectively and Profusely

This panel will feature a discussion of the most effective way to use
the Internet to raise money. Case studies from the frontlines of
fundraising in 2002. Our money men and women explore what worked and
what didn’t as well as lessons that can be applied to ’04 campaigns.



First Breakout Session

“What in the World is CRM and Why Do You Need it??” – Database

As information continues to be collected in multiple databases with
ever increasing bits of information, how do you link your databases
together to maximize your effectiveness? How can you continue to
build and refine your databases? What do they mean when they say
Constituent Relations Management (CRM)? How will CRM become your best
friend? Can my organization really create one seamless electronic
resource? YES YOU CAN. We’ll tell you how and why.

Second Breakout Session

Reading Their Minds: Effective Strategies for Micro Targeting

Now that you’ve built your database and e-mail lists, learn how you
can use them to raise money, activate your membership and make an
impact on the election. Hear real world lessons from direct marketing
and micro-targeting executives that will enhance your organization’s

Topics include when to send streaming video e-mails; the best way for
firms with money to use their resources to create grassroots
groundswells for their clients; what can groups with limited means do
to make their e-mails stand out and acted upon.



First Breakout Session

“I’ll Show You Mine…. If You Show Me Yours” --- Sharing Databases in
Coalition Campaigns

Everyone has lists and everyone is looking to sell, trade or
negotiate over them. What do you need to know before your
organization decides to share? When should you consider the coalition
option? What information should you give up and when do you take your
marbles and go home? The latest strategies in database coalitions
from the frontlines of recent political fights.

Second Breakout Session

“Fool’s Gold?” . . .Targeting Your Message Beyond Voter Files

For any trade association, interest group or campaign, voter files
are a basic building block for targeting your audience. But they may
be a thing of the past with the next wave of online targeting. Our
panelists will tell you what “GEO Coding” is and how it will give you
the winning edge.

Jam Session: Humor and Online Politics

If it’s funny, it seems to move around the Net like fire. Why is
that? And what’s funny? Creators of some of the best online political
humor will get this session started – where it goes is up to you.

^               ^               ^                ^
Steven L. Clift    -    W: http://www.publicus.net
Minneapolis    -   -   -     E: [EMAIL PROTECTED]
Minnesota  -   -   -   -   -    T: +1.612.822.8667
USA    -   -   -   -   -   -   -     ICQ: 13789183

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