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In terms of using the Net nationally to motivate local action that people can
measure, it doesn't get any better than this:

     https://www.moveon.org/localads/?zip=55408

Imagine how this approach could be used in other forms of advocacy or even by
campaigns willing to give their donors a chance to help direct some resources.

It is important to note the perspective that the Alexa web traffic numbers give
to the popularity of Moveon's web site:
http://www.mail-archive.com/[EMAIL PROTECTED]/msg00628.html

How about those of you in Europe - is the Net being used in sophisticated ways
beyond the emotive articles and statements of protest that I noticed on the
surface of websites yesterday?

Steven Clift
Democracies Online Newswire


----- Forwarded message from "Eli Pariser, MoveOn.org" <moveon-
[EMAIL PROTECTED]> -----
    Date: 27 Feb 2003 20:03:27 -0000
    From: "Eli Pariser, MoveOn.org" <[EMAIL PROTECTED]>
 Subject: Hundreds of Thousands March, and What's Next

Dear MoveOn member,

Our Virtual March has been an enormous success -- by some
estimates, the Senate and White House received over a million
phone calls, faxes, and emails today.  Offices on Capitol Hill
were busy with the sounds of ringing phones and conversations
about the war.  And media outlets from the Washington Post to
the BBC covered this broad and unprecedented action.

A comment we received from a MoveOn member in Connecticut is
representative:

"I called Lieberman's office, and made my statement, and then
I said to the man who answered the phone, 'this must be nuts
for you today' and he said, 'My day will be hell, but it is so
much better than apathy. This is what democracy is all about.
I think it is terrific.'

I asked him if he thought it might change the Senator's
position, and he said he wasn't authorized to speak on that,
but that they were overwhelmed with the number of people
speaking out from Connecticut."

Members of the House of Representatives (who were not
targeted) took notice: Representative Anna Eshoo from
California even took the time sent us all a letter thanking us
for marching.  You can read it at:

   http://www.moveon.org/eshooletter.jpg

For everyone in the 32 organizations that make up the Win
Without War coalition, thanks for joining in something huge.

THE NEXT STEP: LOCAL ADS

Our next big push will be to highlight opposition to war in
small towns across America -- neighbors talking to neighbors.
We'd like to run local ads in over 100 communities all over
the country.  Can you help?  Check out the ad and help us
run it near you by going to:

   https://www.moveon.org/localads/?zip=55408

Here's why we've taken this approach: A recent New York Times
poll revealed that 42% of Americans believe that Saddam
Hussein was behind what happened September 11th. It's a
shockingly high number, given that even the Bush
Administration has never asserted a connection.  The false
linkage of Saddam Hussein and 9/11 or al Qaeda is at the base
of why many people support this war, even though they're
worried about its consequences.

Our advertising campaign will counter this message in over 100
small cities and towns, and explain in the words of America's
top military and policy experts why war on Iraq is a bad idea.
As a person who grew up in a small town, I can testify that
for many folks, an ad in the local paper is much more powerful
than an ad in the New York Times.  With your help, we can get
over a hundred of these ads running by mid-next week.

We'll need to finalize our buy by this Friday, so anything you
can give TODAY would be appreciated.  You can take look at the
ad and where it's running, and contribute securely online at:

   https://www.moveon.org/localads/?zip=55408

It's rare to see local ads on national issues like this, and
even rarer to see them run in coordination across the country.
At least two ads will be running in every state.

Here's where we hope to hit in your area:

St. Cloud Times, St. Cloud, MN
Brainerd Daily Despartch, Brainerd, MN
Tribune, LaCrosse, WI
News Tribune, Duluth, MN

Your gift now can make it happen.

These local ads are a exciting part of our grassroots PR
campaign, which just keeps building.  We've now posted posters
in the tens of thousands and handed out an enormous number of
flyers at over 1,000 locations in the US.  Billboards and bus
ads are running in major cities.    And of course the Virtual
March has been immensely successful.

Help to keep the momentum going by supporting local ads today.
In small cities and towns across America, we can make the case
for tough inspections, not war.

Sincerely,
--Carrie, Eli, Joan, Peter, Wes, and Zack
  The MoveOn Team
  February 27th, 2003

P.S. Here are a few of the great articles written about the
Virtual March.  Enjoy.

WASHINGTON POST:
ANTIWAR PROTESTERS FLOOD SENATE PHONE LINES
by Juliet Eilperin
http://washingtonpost.com/wp-dyn/articles/A6032-2003Feb26.html

Thousands of antiwar protesters flooded Senate phone lines
today as part of a "Virtual March" on Washington.

The phone-in campaign was sponsored by the "Win Without War"
coalition, which told Web site readers they could "join a
massive march on Washington without leaving your living room."

--------

BBC:
US 'VIRTUAL MARCH' OVER IRAQ
http://news.bbc.co.uk/1/hi/world/americas/2802531.stm

Thousands of anti-war activists have been bombarding the
White House and senators with phone calls and e-mails in a
virtual protest over the Iraq crisis.  Backed by a number
of celebrities, volunteers jammed switchboards in
Washington DC in an effort to force US politicians to
think again over the prospect of war in the Gulf.

--------

NEW YORK TIMES:
AN ANTIWAR DEMONSTRATION THAT DOES NOT TAKE TO THE STREETS
by John Tierney
http://www.nytimes.com/2003/02/26/national/26CND-MARCH.html

WASHINGTON, Feb. 26 ó The Mall was quiet, but the switchboard
on Capitol Hill was swamped today as anti-war protesters
conducted what they called the first "virtual march" on
Washington. The organizers, a coalition called Win Without
War, said that hundreds of thousands of people were sending
messages by email, fax and telephone to the Senate and the
White House.

--------

ROLL CALL:
WAR PROTESTORS VIRTUALLY OVERWHELM SENATE OFFICES
by Nicole Duran
http://www.rollcall.com/issues/1_1/breakingnews/653-1.html
[Subscription needed to view full article.]

. . . An informal survey of Senate offices found nearly all
available bodies busily answering incessantly ringing phones
as a group called Win Without War carried out its "virtual
march on Washington."

The group, led by former Rep. Tom Andrews (D-Maine), arranged
to have at least 140,000 constituents call their Senators, as
well as the White House, all day with the same message: "Donít
attack Iraq."

"Iím sorry, sir, but weíre just taking a tally because our
phones are ringing off the hook," a patient but clearly tiring
staffer in Sen. John McCainís office told a war protestor back
in the Arizona Republicanís home state.

In most offices, front-desk aides had ticked off hundreds of
calls on scratch sheets by midday, intending to just give the
Senators a final number when the protest ends at 6 p.m.

________________

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----- End forwarded message -----


--
Steven Clift
http://publicus.net
[EMAIL PROTECTED]

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