-Microsoft delays key project

By Brier Dudley
Seattle Times technology reporter

An array of Internet services that are a key component of Microsoft's
future business are being delayed and retooled, the company acknowledged
yesterday.

But Microsoft vehemently denied a report in yesterday's New York Times
that suggested the company is shelving the My Services products,
introduced in March 2001 under the code name HailStorm.

Either way, the revelations confirm that it will take longer than
expected for Microsoft to push its products from the computer and onto
the Internet, where it hopes to collect subscription fees rather than
sell people hard copies of its software every few years.

The delays also suggest that Microsoft overestimated its ability to
provide the complex services this year and underestimated the resistance
it would face in the marketplace.

A pivotal change is the decision to sell the software so other companies
can run the services, instead of Microsoft itself running the services
and charging for their use.

"The original model was predicated on MSN being the primary or sole
provider of these services," said Charles Fitzgerald, general manager of
.NET program strategy. "What we've really done is shift to a model where
the underlying software is available."

The services were part of an ambitious plan by Microsoft to issue keys
to everyone on the Internet. The keys could be used to access personal
information such as music collections and bank accounts from any device
that could connect to the Internet.

Microsoft was going to issue the keys free but charge for subscriptions
to more advanced services, such as a calendar that would be updated
automatically when the user bought tickets for a concert or when the
Mariners released a schedule of games.

But the idea outraged privacy advocates. In addition, corporations
worried over such a system's security, and software developers were
reluctant to give Microsoft so much power.

"In the HailStorm scheme, not only did Microsoft want to control
everybody's air supply, they wanted to control the atmosphere, too, and
everybody said no," said Dave Winer, a Silicon Valley software developer
who helped Microsoft develop some of the protocols underlying its
services plan.

Fitzgerald said the strategy shift wasn't spurred by potential
uneasiness over Microsoft's trustworthiness, adding that surveys show
consumers hold the company in high regard. He said the strategy is
evolving instead based on customer and industry feedback.

"We were really clear that this is the kind of phenomenon that doesn't
happen overnight," he said. "This is kind of the five-year dream."

Microsoft has been quietly toning down its plans for months. Part of the
change has shifted the focus from consumer-oriented services to services
that businesses may use to distribute data among employees, customers
and various computer systems.

A major change came in September when Microsoft decided to share the
technology for Passport, which enables computer networks to identify and
authenticate individual users online.

Under the change, businesses can buy the software so that they, and not
Microsoft, control who accesses their networks.

The company has also shuffled its My Services team and moved developers
out of the MSN division and into the Windows team, which is more broadly
focused on building and selling software.

Another factor is the delay in releasing software for data-serving
computers tailored to run the services. The .NET Server software is
delayed at least until late this year, partly to improve its security.

Even if the server and the services were ready, business customers may
not be ready to make big investments in the new technology, said Rob
Enderle, a Giga Information analyst in Santa Clara, Calif. "The people
who might be buying this don't have any money now," he said.

When Microsoft debuted HailStorm, it brought several companies onstage
to demonstrate potential uses, including American Express, eBay, Expedia
and a Microsoft-backed startup called Groove Networks.

EBay is using one of the services, called Alerts, which notifies auction
bidders on the status of their bids. But American Express has yet to use
the services and in fact joined an alliance of Microsoft competitors
seeking an alternative to Passport.

Although American Express sees potential in Web services, it has
reservations about services offered by a lone provider, spokesman Tony
Mitchell said.

"There still needs to be a set of standards developed,'' he said. "But
if a single entity creates a set of standards or a proprietary approach,
that is not going to solve the problem from a consumer perspective." --
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