[DotNetDevelopment] Customizing Gridview Control

[BigJ]

I have the following GridView Control:

<asp:GridView
        id='personalView'
        DataSourceId="personalSrc"
        AutoGenerateColumns="false"
        OnSelectedIndexChanged="grdEmployees_SelectedIndexChanged"
        Runat='server'>
    <Columns>
    <asp:CommandField ShowSelectButton="true"
            SelectText="Details" ShowDeleteButton="true"  />
    <asp:BoundField DataField="Full Name" HeaderText="Full Name" />
    <asp:BoundField DataField="Title" HeaderText="Title" />
    </Columns>
    </asp:GridView>



How would you customzie the Gridview so as to show hyperlink to some
arbitrary page in each "Full Name" data cell as well?  I tried setting
text to <asp:link....>