DSpace users, 

The Marketing Interest Group would like to focus on the following Marketing 
Goals this year in conjunction of supporting DSpace 7.x releases and 
overall adoption and usage of DSpace globally. We feel the best way to 
fulfill these goals and produce a number of marketing materials is to form 
subcommittees. These subcommittees will meet periodically throughout the 
year to work through and produce materials that will be distributed to the 
greater DSpace Community via the wiki and soon to be updated DSpace 
website.  

Our overall goals that we focus on are:

Goal 1: Increase participation in final DSpace 7 work 
<https://wiki.lyrasis.org/display/DSPACE/Goal+1%3A+Increase+participation+in+final+DSpace+7+work>

Goal 2: Identify and promote endorsing institutions 
<https://wiki.lyrasis.org/display/DSPACE/Goal+2%3A+Identify+and+promote+endorsing+institutions>

Goal 3: Early majority: get existing DSpace installations to upgrade 
<https://wiki.lyrasis.org/display/DSPACE/Goal+3%3A+Early+majority%3A+get+existing+DSpace+installations+to+upgrade>

Goal 4: Get non-DSpace users to adopt DSpace 7 / Grow DSpace installation 
base <https://wiki.lyrasis.org/pages/viewpage.action?pageId=112525333>

Goal 5: Get the late majority and laggard DSpace institutions to upgrade to 
DSpace 7 
<https://wiki.lyrasis.org/display/DSPACE/Goal+5%3A+Get+the+late+majority+and+laggard+DSpace+institutions+to+upgrade+to+DSpace+7>

The Marketing Interest group has identified the following subcommittees to 
form:

Group 1: Will work on general DSpace marketing and help guide new and 
current users as to what is DSpace, what are the features of DSpace, review 
the DSpace.org website, monitor and update Wikipedia etc.  This will help 
us increase promotion and help increase DSpace usage. (Goals 1, 2, 3, 4,5)

Group 2: Will work on Videos and features: this group will create videos 
and a template for DSpace users to create generic videos showcasing 
features. *Work with DCAT on videos or documentation to encourage DSpace 7 
usage and upgrades (Goals 1, 3, 4, 5)

Group 3: Will work on downloadable/sharable DSpace Resource Materials: 
getting started, checklists for training, promotion and marketing resource 
guide, etc. (Goals 1, 3, 4, 5)

Group 4: Will translate marketing materials, announcements etc. for Global 
usage of DSpace.(Goals 1,2,3,4,5)

There is a lot of work to be done but dividing the work into these 
subcommittees will help get things done and hopefully, not take up too much 
time. If you would like to chair one of the subcommittees or join a 
committee, please email [email protected] or simply add your 
name under the Group # on 
https://wiki.lyrasis.org/display/DSPACE/DSpace+7+Marketing+Working+Group.

Thank you in advance for joining a subcommittee! If you have any questions 
please contact me directly.

Thank you, 

Jenn Bielewski
LYRASIS
DSpace Marketing Interest Group Chair


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