>>The manner in which you create your "Ad" . . . the day of the week. .and even
>> the time of day. . .are VERY important and can add many. . .MANY . . .
>> percentage points to your end closing price.
>> So, are you at liberty to reveal to us what these secrets to successful
auctioning ARE?
>>What time? What day? What aspect of the ad? What phase of the moon?
>> Inquiring minds need to know!! The suspense is killing me! :-)
>> David P. Reaves, III
I don�t know about relaying this to you <g>. . . . lots of people pay good money for
this info. <G>
These are �No Brainers�, but, you would be surprised at the lack of sense a lot of
people have:
Don�t schedule an auction to close on Christmas, New Years, Thanksgiving, Easter or
4th of July
<G>!!
Keep in mind that folks from all Time Zones are likely looking to buy what you are
selling. If you
live in CA. . don�t schedule an auction to
close at Midnight . .your time . .because in Philly . . it is 0300.
Don�t end it ANYTIME during work hours! The boss gets pissed off if his �troops� are
�shopping� on
company time.
So, the best times are;
Saturday and Sunday mornings (not The Super Bowl Sunday -or any other special event)
and early
afternoons
-and weekdays . . . after 6 PM (Pacific Time -9 PM. .Eastern). At these times, the
commute is
mostly over on the West Coast -and dinner is long over in the East. If someone really
�wants�
something. . they are going to set their alarm to get it ( I do. . all the time) Love
to take
advantages of the Time, Space Continuum challenged folks who don�t grasp this basic
concept <G> and
pick up stuff that someone has isted to close at 0200. . when everyone is sleeping.
Some �Do�s�:
1) A PHOTO is a MUST! Don�t leave out a picture!! Let people know exactly what they
are bidding on.
Better if it is one you have taken and not a generic.
2) Use HTML -and glitz it up a little. I really hate run-on, plain text listings that
show the guy
didn�t put any thought or effort into the exercise. Don�t be unclear about any of your
terms. Don�t
try to make an extra buck and rip folks off with high Shipping! Shipping MUST be
actual cost, cheap
and stated, up-front.
3) If an item is worth someone buying, it is worth you putting a little effort into,
to sell it.
4) Be explicitly clear on the wording in the listing�s header, IE: �PowerBook 3400c
Ethernet/Modem
Adapter Dongle�. Don�t make folks open up the auction, only to discover it is not what
they are
looking for, because the Seller is too dumb to list it thoroughly and correctly -and
use �key words�
in your auction's Listing and Description (people use the �Search� feature and have to
find it ,
first)
5) Don�t use a �reserve� price. .that turns off most people.
7) Use a counter (for you and the psychological effect it has on bidders) It is a
good idea -and it
is free.
8) Join PayPal and make paying for the auction easier.
8) Good FeedBack -and lots of it - insures bidders they are dealing with someone
reputable.
9) Use the �Buy it Now!� feature- with a reasonable price. People, if they really want
/ need
something, like instant gratification.
Here is an example of two very successful, recent auctions:
http://cgi.ebay.com/aw-cgi/eBayISAPI.dll?ViewItem&item=1249263375
http://cgi.ebay.com/aw-cgi/eBayISAPI.dll?ViewItem&item=1245353173
And one current on an off-beat, low value item:
http://cgi.ebay.com/aw-cgi/eBayISAPI.dll?ViewItem&item=1251689496
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